The place to find creative agencies and Big ideas
Pete gets a 9.9 net promoter score (out of 10) from clients
Pete Carter, Founder
- Retired Group Vice President of Creative Excellence at Procter & Gamble
- 40+ years of advertising and agency relationship experience
- Multiple Cannes Lions and Effies Winner
- Personally interviewed and vetted over 300 creative agencies
- Speaker at Ad Age Small Agency Conference, SXSW, Cannes Lions, Contagious Bootcamp
- Kraft-Heinz Creative Advisory Council Member
Creative Consulting Services
- Creative Agency Search using Extensive Database
- Proprietary Agency Search Process to Save Time and Money
- Strategic Brand Positioning for Brands and Agencies
- Creative Development and Evaluation
- Advertising and Positioning Training
contact info
- Email: Pete@CreativeHaystack.com
- Phone: (859) 907-8440
positioning work - "I help brands discover their superpower"
parrot bay rum brand director
"Pete brought excellent perspective, builds, questions, and thinking to the development of our brand equity pyramids that moved the work to an ownable space."
agency president & ceo
Our team members are totally energized by the positioning and business plans we shared at the all agency meeting last week. I’m so grateful for your help and guidance. with our new positioning"
p&g brand manager
"Thank you, Pete, for all your help and guidance as we worked to take branding and communication to the next level. I truly appreciated your candor and partnership through it all."
Sazerac marketing Vice President
"The equity framework that Pete provided and his clear feedback allowed us to nail our positioning quickly. It has been adopted so easily and most importantly, early indications are that it is going to drive business results."
new campaigns and training - "let's sell some stuff"
agency creative director
agency creative director
agency creative director
"Your pushes and opinions were always valid and always made for better work.
Working with you has not only been a pleasure, but has made a big impact on how I think as a creative."
p&g brand director
agency creative director
agency creative director
"Pete is a great partner for both client and agency alike. He's able to not only provide counsel to the brand work itself, but also ensure clear priorities and communication between the client and agency team."
Sazerac Vice President
agency creative director
Sazerac Vice President
"The team is buzzing with all the progress we collectively made around equity training, and the follow-ups were a big help to ensure we landed in a great camp for a couple critical brands right out of the gates."